lastminute.com labs launch 'snaffle' [sponsored demo]

by Ben Smith on 19th November 2009

  Comment Icon23

We were delighted to be asked by the lastminute.com labs team to take a preview version of their new iPhone application ‘snaffle‘ to Covent Garden to make this demonstration video. Currently under test, the app – which is powered by Vouchacha – allows you to see retailers offering deals in and around the area where you are and to redeem them direct from your iPhone… Dan and Ben set out to give it a try.

‘snaffle’ will be available free through the iTunes App Store soon and further information is available from http://labs.lastminute.com/snaffle

In their own words, the lastminute.com labs team are ‘experimental application developers’:

Everyone’s getting more mobile, and this is what the lastminute.com labs team is addressing. lastminute.com customers are not tied to a desk using their computers – they’re out and about, or travelling, or at home on the sofa. They may be using a phone, a laptop, email, twitter, facebook, the web. To see what really works for these mobile customers, the lastminute.com labs team is continuously designing and launching experimental mobile applications. They are looking at activities in cities, and finding ways to recommend good stuff to do tonight, tomorrow, at the weekend, always relevant to the customers’ location and context. You can see what they’re up to at http://labs.lastminute.com.

We’ve also previously covered the teams’ other products NRU and fonefood.

Disclosure: lastminute.com commissioned this demonstration video and have donated a piece of audio equipment to the site. We are delighted to work with sponsors to produce content with them, but will always keep this content clearly labelled and separate from review and opinion pieces.

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  • RizingAces

    Wow! What a fantastic idea, great time to be a retailer in Covent Garden then! Hopefully it will be available nationally soon.

  • RizingAces

    Wow! What a fantastic idea, great time to be a retailer in Covent Garden then! Hopefully it will be available nationally soon.

  • RizingAces

    Wow! What a fantastic idea, great time to be a retailer in Covent Garden then! Hopefully it will be available nationally soon.

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  • Mike42

    What a load of crepe!

    Seriously though, it will be great to understand the retailer’s take on this. Obviously the customer is sorted. nom nom nom.

    What will greatly increase the cat/pigeon ratio is if you could opt-in to let retailers know you a) like their stuff and b) are nearby.

    This is the first, tentative step toward Mr MacLeod’s manifesto of having taxi firms bidding for his business on the kerb.

  • Mike42

    What a load of crepe!Seriously though, it will be great to understand the retailer's take on this. Obviously the customer is sorted. nom nom nom.What will greatly increase the cat/pigeon ratio is if you could opt-in to let retailers know you a) like their stuff and b) are nearby.This is the first, tentative step toward Mr MacLeod's manifesto of having taxi firms bidding for his business on the kerb.

  • Mike42

    What a load of crepe!

    Seriously though, it will be great to understand the retailer's take on this. Obviously the customer is sorted. nom nom nom.

    What will greatly increase the cat/pigeon ratio is if you could opt-in to let retailers know you a) like their stuff and b) are nearby.

    This is the first, tentative step toward Mr MacLeod's manifesto of having taxi firms bidding for his business on the kerb.

  • http://benjam.in Ben Smith

    Since this post was sponsored I’ll stick to our policy of not reviewing it here… but in terms of next steps, my preference (as a consumer) would not be to indicate where I was to retailers until I actively requested info on the deals available.

    And yes, I don’t take any crepe from anyone… unless it comes with chocolate sauce.

  • Mike42

    I would like to opt-in to my favourite retailers.

    Much in the same way Amazon have an uncanny knack of offering me stuff I never knew I wanted until they showed me, I trust certain retailers / brands to only offer me stuff I’m very likely to want/need.

    I couldn’t be arsed searching for offers (have to remember, and start app, search etc), but turning down an offer is a fraction of a second.

  • http://benjam.in Ben Smith

    Since this post was sponsored I'll stick to our policy of not reviewing it here… but in terms of next steps, my preference (as a consumer) would not be to indicate where I was to retailers until I actively requested info on the deals available.And yes, I don't take any crepe from anyone… unless it comes with chocolate sauce.

  • http://benjam.in Ben Smith

    Since this post was sponsored I'll stick to our policy of not reviewing it here… but in terms of next steps, my preference (as a consumer) would not be to indicate where I was to retailers until I actively requested info on the deals available.

    And yes, I don't take any crepe from anyone… unless it comes with chocolate sauce.

  • Mike42

    I would like to opt-in to my favourite retailers. Much in the same way Amazon have an uncanny knack of offering me stuff I never knew I wanted until they showed me, I trust certain retailers / brands to only offer me stuff I'm very likely to want/need.I couldn't be arsed searching for offers (have to remember, and start app, search etc), but turning down an offer is a fraction of a second.

  • Mike42

    I would like to opt-in to my favourite retailers.

    Much in the same way Amazon have an uncanny knack of offering me stuff I never knew I wanted until they showed me, I trust certain retailers / brands to only offer me stuff I'm very likely to want/need.

    I couldn't be arsed searching for offers (have to remember, and start app, search etc), but turning down an offer is a fraction of a second.

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