Nokia launches Comes With Music in China DRM-free

by Ben Smith on 8th April 2010

Early morning news, so apologies for the unusual ‘press release dump’ below – it’s not our normal style.  However this is interesting… Nokia are launching the Comes With Music download service (now thankfully DRM-free) in China, the world’s biggest mobile market. That makes 30 geographies in 18 months… not bad for something we were less than fond of initially.

With India following soon this is more smart stuff from Nokia… Ignore the critics (including us), fix what you know is broken and chase the big markets. And this couldn’t have happened without the support of the record labels, so this bodes well for those relationships too.

Here’s the detail:

Beijing, China & Espoo, Finland, April 8, 2010: Nokia today further increases its global footprint in the mobile music space with the launch of its ground breaking service, ‘Comes With Music’, in China. This announcement sees China’s number one mobile brand drive further innovation in the music space by introducing the first device and PC-based free, legal, DRM-free music download service in the world’s biggest mobile market.

The launch of Nokia’s unlimited music download offering in China adds further momentum to Nokia’s leadership in the world’s highest growth markets including Brazil, Russia and Indonesia. The forthcoming launch of the service in India will add significant scale and differentiation in another critical market.

In a local partnership with Huadong Feitian, the China launch further showcases Nokia’s expertise in delivering music services, tailored to local consumer needs. The service delivers a rich catalogue of local artists, unique features developed for the Chinese market, and a seamless, high quality music download experience.

Comes With Music will be available to consumers across China via a broad range of devices and through an extensive nationwide retail network. At launch, consumers can get unlimited music downloads with the purchase of any one of eight devices, to include the Nokia X6 32GB and Nokia X6 16GB, Nokia 5230, Nokia 5330, Nokia 5800w, Nokia 6700s, Nokia E52 and Nokia E72i. Entry level prices will start from EUR 140, excluding local taxes and subsidies.

Full details: Nokia Conversations Blog

Further Analysis: All About Symbian

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