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The Million project; a Marketer's dream come true

by Vikki Chowney 15th August 2009

I read a piece yesterday about the Million project in New York (named as such to reference the city’s 1.1 million students), which is an incentive-based scheme that rewards good behaviour and grades with mobile credit. In their words, the project aims to provide ‘short-term incentives to motivate students, increase classroom participation and contribute to […]

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