Google Latitude: An 'insidious threat'?

by Ben Smith on 5th May 2009

In February Google announced Latitude - an extension to Google Maps which added social location-sharing on web and mobile devices. Relatively unremarkable in terms of feature-set it does, however, stand-out in terms of the accuracy of location sensing and the range of devices it runs on.

Almost immediately privacy concerns were raised in the UK by the campaign group Privacy International and in the UK parliament, MP Tom Brake tabled and early day motion supporting their report that it ‘substantially endanger[ed] user privacy‘ and that ‘Latitude appears to present an immediate privacy threat‘. Publicly he criticised the service as an ‘insidious threat to our liberties‘.

Notably this criticism hasn’t been repeated by US-based groups who went as far as praising Google’s approach after initial concerns.

The Really Mobile Project contacted the MP - previously an IT consultant with the firm Cap Gemini - to ask him about his concerns:

Really Mobile: Have you used or received a demonstration of Latitude?

Tom Brake: I have tried Google Latitude. I installed Google Latitude on my PDA and asked a member of my staff to look at my position on Google Maps while I was going to several meeting across London. I left the device ON and received notification about three or four days later reminding me that Latitude was reporting my position live on the Internet.

I could check for myself what was reported by Privacy International and most of the journalists. When you close the program, you may think that your phone is not tracked anymore but it is not true. Nothing on my screen or the phone settings indicated that the program was still running!

RM: Have you addressed you concerns directly to Google and can you share any response?

TB: I posted and faxed a letter to Eric Schmidt, Chief Executive at Google raising a number of concerns and I have also written to Jacqui Smith. I will be happy to share any response with you.

RM: Was the motion based on any other sources than the Privacy International report referenced?

TB: Google Latitude was launched 2 months ago and Privacy International issued their report shortly after. I made the decision not to issue the motion at that time. I wanted to wait and take more time to see what specialists and experts thought.

The motion was mostly based on the PI report, but also a large number of articles published by the press worldwide.

RM: Have you taken any steps to validate that the content of the PI report is true and accurate?

TB: Privacy International produce serious reports. My office conducted a series of investigations based on Google’s FAQ and Google’s official video of Google Latitude which explains in details how Latitude works.

As I mentioned it earlier in this interview, I have installed Google Latitude on my personal PDA and checked if PIs concerns were valid.

RM: Why did you exclusively reference Google and not existing identical systems from other firms, including industry leaders such as Nokia?

TB: You are absolutely right, other industry leaders such as Nokia have launched identical systems. But I decided to highlight Google for two reasons:

First Google is one of the biggest Internet companies. Almost every single internet user uses Google’s search engine everyday. The applications they develop are likely to become universal applications (the fact they acquired 1 million customers in only one week confirms this)

Second Google made their product very prominent by highlighting its success. This warranted some additional scrutiny.

RM: What is the specific failing that Google should address in its solution - should it be shutdown completely or is it exclusively privacy controls which are insufficient and which standard should they meet?

TB: In the letter sent to Google, Chris Huhne and I did not ask for Latitude to be shut down by Google. In summary, the danger arises when a second party can gain physical access to a user’s phone and enables Latitude without the owner’s knowledge. So, we expressed concerns about the settings and urged Google to set up a daily text message which would reach all devices enabled with Latitude, mentioning the status of Latitude (OFF or ON) by default. This will ensure that the user keeps in mind that the device is on or rapidly has it flagged up to them if it was enabled without their knowledge.

What do you think of this response to Google’s service? Should politicians be concerned with services such as Latitude? Does the way the service operates pose a threat to peoples’ privacy?

Let us know your thoughts in the comments.

  • http://www.kcjhdesign.co.uk Kip Hakes

    Let’s be totally honest here - politicians should stop trying to jump on the ‘hip and trendy’ technology bandwagon and put time and effort into sorting the economy out. ;)

  • 40_thieves

    Although I mainly agree with Tom Brake - privacy controls in Latitude should be considered, however MPs should focus on the government tracking our movements not Google (yes, I do trust Google more than our present gov.). After all Latitude can be turned off, whereas ridiculous tracking of biometric ID cards cannot.

  • Kip

    Let's be totally honest here - politicians should stop trying to jump on the 'hip and trendy' technology bandwagon and put time and effort into sorting the economy out. ;)

  • Kip

    Let's be totally honest here - politicians should stop trying to jump on the 'hip and trendy' technology bandwagon and put time and effort into sorting the economy out. ;)

  • 40_thieves

    Although I mainly agree with Tom Brake - privacy controls in Latitude should be considered, however MPs should focus on the government tracking our movements not Google (yes, I do trust Google more than our present gov.). After all Latitude can be turned off, whereas ridiculous tracking of biometric ID cards cannot.

  • 40_thieves

    Although I mainly agree with Tom Brake - privacy controls in Latitude should be considered, however MPs should focus on the government tracking our movements not Google (yes, I do trust Google more than our present gov.). After all Latitude can be turned off, whereas ridiculous tracking of biometric ID cards cannot.

  • http://davidcarrington.co.uk David Carrington

    Very suprised that there’s a Latitude post here with no mention of the new features added in the last few days.

    A slight cause for privacy concern is the introduction of an optional KML/JSON “feed” of your location provided by Google. For now, the feed only shows your current location. I’d personally love to get a feed with history.

  • http://shkspr.mobi/ TerenceEden

    Hmmm - I don’t know which PDA Tom has, but on my BlackBerry and N95 I get a message asking if I want to continue sharing my location when I exit.

    What may be happening is Tom is just sending the app to the background, not closing it.

    A concern from a UE / UI perspective - but not strictly Google’s fault.

  • squawkBOX

    “In summary, the danger arises when a second party can gain physical access to a user’s phone and enables Latitude without the owner’s knowledge. So, we expressed concerns about the settings and urged Google to set up a daily text message which would reach all devices enabled with Latitude, mentioning the status of Latitude (OFF or ON) by default.”

    So is he suggesting that with every app we have that tracks us, we must receive a daily SMS to indicate that its still sending information out about our location? Rubbish. Imagine if you use a number of these services.

    I think a better solution would be for the industry to come together and come up with some common symbol which could be shown on the handset’s front screen (i.e. similar to the SMS alert icon or 3G symbol) to indicate that the location is being broadcast.

    If only the UK government cared about its citizen’s privacy rights… they would be making Phorm illegal first…

    Usually the European Commission are the source of wisdom on these things, I’ll await their views with interest. (Viviane Reding et al…)

  • http://ceedee.co.uk ceedee

    When I click on Options in Google Maps Mobile (S60 version) and select Latitude, there are ‘privacy options’ including one to “Hide your location”.
    Maybe Tom Brake’s PDA(!) version doesn’t have that. Or maybe he’s a clueless, attention-seeking MP.
    But I’d consider that sufficient to preserve my oh-so-secret whereabouts.

  • http://benjam.in Ben Smith

    We certainly will be discussing these recent changes - but in this post I wanted to focus on the initial comments by Privacy International. I believe Google deliberately don’t store location records to avoid needing to release them to the courts in certain geographies.

  • http://invalid.name DanLane

    He mentions a couple of key concerns that I haven’t seen addressed by any of the press articles I’ve read (which, admittedly isn’t an exhaustive list). The main one being that Mr Brake’s main concern is with the lack of notification after having enabled Latitude, something that Yahoo’s Fire Eagle dealt with very well. Latitude is most integrated into the T-Mobile G1 yet after initially enabling it when the feature was first added I haven’t had a single reminder that I’m publishing my location. The G1 Google Maps application further compounds this issue by not showing Latitude locations by default, making Latitude “feel” like a sub-section of the Maps application that needs to be turned on every time you enter the application while the tracking code is constantly running as long as the phone is on. In the case of the G1 the answer is simple, the G1 has a status bar along the top with space for notification icons and icons to show that various services that are running or enabled (for example wifi or bluetooth). A simple Latitude icon and a small bit of text saying something similar to”Latitude is publishing your location, tap here to disable” when you drag down the status bar (all features are easily implemented) would address these concerns. On the Nokia S60 platform Google Maps asks “Continue to share your location with Latitude? YES / NO” every time you exit the application. While S60 doesn’t have the same level of icon-based service notification Google already have a search application that throws up a hint box every time you unlock your phone. Latitude could easily do the same, every time you unlock your phone you see an unobtrusive message saying “Your location is being shared with Latitude”.

    On one hand Tom Brake’s associations with our government have enabled him to get his concerns out there, unfortunately they have been interpreted by a lazy mainstream press as an excuse to get all sensationalist and go on a witch-hunt. This means that “people in the know” read the odd article saying “MP claims Gooogle SPY program is tracking our mobiles” and assumes, rightfully so given the evidence, that Mr Brake is an idiot.

    Even those that see through the mainstream press nonsense will associate Tom Brake with the government and initiatives such as Phorm and the national ID card scheme. And, of course, people get all heated when discussing those two hot potatoes and start losing common sense and the ability to reason as they enter a mob mentality.

    What we end up with, sadly, is a group of ordinarily intelligent people appearing to be idiots as they leave their mark in the records of time. It happens again and again and it’ll keep on happening.

  • http://pedrofigueiredo.org/ pfig

    sorry, but i only have time for a snide remark.

    am i the only one finding it hilarious that tom’s worried about privacy and complains about it to wacky jacqui?

  • Anon

    A reasonable point, but at least government is somewhat accountable some of the time, to some of the people. Google is the new borg. Can’t stand that company anymore.

  • Iain Collins

    People can take or leave Google, as with any commercial entity.

    Not so the government, which is proceeding with expensive, invasive, restrictive and widely unpopular legislation safe in the knowledge they can put off such democratic tomfoolery as holding an election for another few months and can get away with whatever they please in the mean time.

    Frankly I’d rather have Google in charge than the current administration. Asking Jeeves about privacy is preferable to asking Jacqui Smith.

    At least with the likes of Tom Brake representing the Liberal Democrats I won’t feel guilty about voting Conservative in the next General Election.

  • Anon

    Google is a hyper profitbale monopoly. That never ends well and, given the importance of information to our society, it is not good for us.

  • http://dabr.co.uk David Carrington

    Very suprised that there's a Latitude post here with no mention of the new features added in the last few days.A slight cause for privacy concern is the introduction of an optional KML/JSON “feed” of your location provided by Google. For now, the feed only shows your current location. I'd personally love to get a feed with history.

  • http://dabr.co.uk David Carrington

    Very suprised that there's a Latitude post here with no mention of the new features added in the last few days.

    A slight cause for privacy concern is the introduction of an optional KML/JSON “feed” of your location provided by Google. For now, the feed only shows your current location. I'd personally love to get a feed with history.

  • http://www.twitter.com/martyndavies martyndavies

    I’ve used the S60 version of Latitude and found it quite useful. It’s pretty clear when it’s running in the background, and you can always kill it completely with options/exit/”no” in any case. Also the location info is only shared with those (other Google registrants) that you have explicitly invited. Anyway, if in doubt, you could always switch your phone off.

    Location technology is not a new thing, and I think it’s indicative of the technical ignorance of our politicians that it takes a pretty harmless app from Google to set them off on a worthless knee-jerk campaign like this.

  • http://shkspr.mobi/ TerenceEden

    Hmmm - I don't know which PDA Tom has, but on my BlackBerry and N95 I get a message asking if I want to continue sharing my location when I exit.What may be happening is Tom is just sending the app to the background, not closing it.A concern from a UE / UI perspective - but not strictly Google's fault.

  • http://shkspr.mobi/ TerenceEden

    Hmmm - I don't know which PDA Tom has, but on my BlackBerry and N95 I get a message asking if I want to continue sharing my location when I exit.

    What may be happening is Tom is just sending the app to the background, not closing it.

    A concern from a UE / UI perspective - but not strictly Google's fault.

  • http://ceedee.co.uk ceedee

    When I click on Options in Google Maps Mobile (S60 version) and select Latitude, there are 'privacy options' including one to “Hide your location”.
    Maybe Tom Brake's PDA(!) version doesn't have that. Or maybe he's a clueless, attention-seeking MP.
    But I'd consider that sufficient to preserve my oh-so-secret whereabouts.

  • http://ceedee.co.uk ceedee

    When I click on Options in Google Maps Mobile (S60 version) and select Latitude, there are 'privacy options' including one to “Hide your location”.Maybe Tom Brake's PDA(!) version doesn't have that. Or maybe he's a clueless, attention-seeking MP.But I'd consider that sufficient to preserve my oh-so-secret whereabouts.

  • squawkBOX

    “In summary, the danger arises when a second party can gain physical access to a user’s phone and enables Latitude without the owner’s knowledge. So, we expressed concerns about the settings and urged Google to set up a daily text message which would reach all devices enabled with Latitude, mentioning the status of Latitude (OFF or ON) by default.”So is he suggesting that with every app we have that tracks us, we must receive a daily SMS to indicate that its still sending information out about our location… Rubbish. Imagine if you use a number of these services.I think a better solution would be for the industry to come together and come up with some common symbol which could be shown on the handset's front screen (i.e. similar to the SMS alert icon or 3G symbol) to indicate that the location is being broadcast.If only the UK government cared about its citizen's privacy rights… they would be making Phorm illegal first…Usually the European Commission are the source of wisdom on these things, I'll await their views with interest.

  • squawkBOX

    “In summary, the danger arises when a second party can gain physical access to a user’s phone and enables Latitude without the owner’s knowledge. So, we expressed concerns about the settings and urged Google to set up a daily text message which would reach all devices enabled with Latitude, mentioning the status of Latitude (OFF or ON) by default.”

    So is he suggesting that with every app we have that tracks us, we must receive a daily SMS to indicate that its still sending information out about our location… Rubbish. Imagine if you use a number of these services.

    I think a better solution would be for the industry to come together and come up with some common symbol which could be shown on the handset's front screen (i.e. similar to the SMS alert icon or 3G symbol) to indicate that the location is being broadcast.

    If only the UK government cared about its citizen's privacy rights… they would be making Phorm illegal first…

    Usually the European Commission are the source of wisdom on these things, I'll await their views with interest.

  • http://benjam.in Ben Smith

    We certainly will be discussing these recent changes - but in this post I wanted to focus on the initial comments by Privacy International. I believe Google deliberately don't store location records to avoid needing to release them to the courts in certain geographies.

  • http://benjam.in Ben Smith

    We certainly will be discussing these recent changes - but in this post I wanted to focus on the initial comments by Privacy International. I believe Google deliberately don't store location records to avoid needing to release them to the courts in certain geographies.

  • http://invalid.name DanLane

    He mentions a couple of key concerns that I haven't seen addressed by any of the press articles I've read (which, admittedly isn't an exhaustive list). The main one being that Mr Brake's main concern is with the lack of notification after having enabled Latitude, something that Yahoo's Fire Eagle dealt with very well. Latitude is most integrated into the T-Mobile G1 yet after initially enabling it when the feature was first added I haven't had a single reminder that I'm publishing my location. The G1 Google Maps application further compounds this issue by not showing Latitude locations by default, making Latitude “feel” like a sub-section of the Maps application that needs to be turned on every time you enter the application while the tracking code is constantly running as long as the phone is on. In the case of the G1 the answer is simple, the G1 has a status bar along the top with space for notification icons and icons to show that various services that are running or enabled (for example wifi or bluetooth). A simple Latitude icon and a small bit of text saying something similar to”Latitude is publishing your location, tap here to disable” when you drag down the status bar (all features are easily implemented) would address these concerns. On the Nokia S60 platform Google Maps asks “Continue to share your location with Latitude? YES / NO” every time you exit the application. While S60 doesn't have the same level of icon-based service notification Google already have a search application that throws up a hint box every time you unlock your phone. Latitude could easily do the same, every time you unlock your phone you see an unobtrusive message saying “Your location is being shared with Latitude”.On one hand Tom Brake's associations with our government have enabled him to get his concerns out there, unfortunately they have been interpreted by a lazy mainstream press as an excuse to get all sensationalist and go on a witch-hunt. This means that “people in the know” read the odd article saying “MP claims Gooogle SPY program is tracking our mobiles” and assumes, rightfully so given the evidence, that Mr Brake is an idiot.Even those that see through the mainstream press nonsense will associate Tom Brake with the government and initiatives such as Phorm and the national ID card scheme. And, of course, people get all heated when discussing those two hot potatoes and start losing common sense and the ability to reason as they enter a mob mentality.What we end up with, sadly, is a group of ordinarily intelligent people appearing to be idiots as they leave their mark in the records of time. It happens again and again and it'll keep on happening.

  • http://invalid.name DanLane

    He mentions a couple of key concerns that I haven't seen addressed by any of the press articles I've read (which, admittedly isn't an exhaustive list). The main one being that Mr Brake's main concern is with the lack of notification after having enabled Latitude, something that Yahoo's Fire Eagle dealt with very well. Latitude is most integrated into the T-Mobile G1 yet after initially enabling it when the feature was first added I haven't had a single reminder that I'm publishing my location. The G1 Google Maps application further compounds this issue by not showing Latitude locations by default, making Latitude “feel” like a sub-section of the Maps application that needs to be turned on every time you enter the application while the tracking code is constantly running as long as the phone is on. In the case of the G1 the answer is simple, the G1 has a status bar along the top with space for notification icons and icons to show that various services that are running or enabled (for example wifi or bluetooth). A simple Latitude icon and a small bit of text saying something similar to”Latitude is publishing your location, tap here to disable” when you drag down the status bar (all features are easily implemented) would address these concerns. On the Nokia S60 platform Google Maps asks “Continue to share your location with Latitude? YES / NO” every time you exit the application. While S60 doesn't have the same level of icon-based service notification Google already have a search application that throws up a hint box every time you unlock your phone. Latitude could easily do the same, every time you unlock your phone you see an unobtrusive message saying “Your location is being shared with Latitude”.

    On one hand Tom Brake's associations with our government have enabled him to get his concerns out there, unfortunately they have been interpreted by a lazy mainstream press as an excuse to get all sensationalist and go on a witch-hunt. This means that “people in the know” read the odd article saying “MP claims Gooogle SPY program is tracking our mobiles” and assumes, rightfully so given the evidence, that Mr Brake is an idiot.

    Even those that see through the mainstream press nonsense will associate Tom Brake with the government and initiatives such as Phorm and the national ID card scheme. And, of course, people get all heated when discussing those two hot potatoes and start losing common sense and the ability to reason as they enter a mob mentality.

    What we end up with, sadly, is a group of ordinarily intelligent people appearing to be idiots as they leave their mark in the records of time. It happens again and again and it'll keep on happening.

  • http://pedrofigueiredo.org/ pfig

    sorry, but i only have time for a snide remark.am i the only one finding it hilarious that tom's worried about privacy and complains about it to wacky jacqui?

  • http://pedrofigueiredo.org/ pfig

    sorry, but i only have time for a snide remark.

    am i the only one finding it hilarious that tom's worried about privacy and complains about it to wacky jacqui?

  • Anon

    A reasonable point, but at least government is somewhat accountable some of the time, to some of the people. Google is the new borg. Can't stand that company anymore.

  • Anon

    A reasonable point, but at least government is somewhat accountable some of the time, to some of the people. Google is the new borg. Can't stand that company anymore.

  • Iain Collins

    People can take or leave Google, as with any commercial entity.Not so the government, which is proceeding with expensive, invasive, restrictive and widely unpopular legislation safe in the knowledge they can put off such democratic tomfoolery as holding an election for another few months and can get away with whatever they please in the mean time.Frankly I'd rather have Google in charge than the current administration. Asking Jeeves about privacy is preferable to asking Jacqui Smith.At least with the likes of Tom Brake representing the Liberal Democrats I won't feel guilty about voting Conservative in the next General Election.

  • Iain Collins

    People can take or leave Google, as with any commercial entity.

    Not so the government, which is proceeding with expensive, invasive, restrictive and widely unpopular legislation safe in the knowledge they can put off such democratic tomfoolery as holding an election for another few months and can get away with whatever they please in the mean time.

    Frankly I'd rather have Google in charge than the current administration. Asking Jeeves about privacy is preferable to asking Jacqui Smith.

    At least with the likes of Tom Brake representing the Liberal Democrats I won't feel guilty about voting Conservative in the next General Election.

  • Anon

    Google is a hyper profitbale monopoly. That never ends well and, given the importance of information to our society, it is not good for us.

  • Anon

    Google is a hyper profitbale monopoly. That never ends well and, given the importance of information to our society, it is not good for us.

  • http://www.twitter.com/martyndavies martyndavies

    I've used the S60 version of Latitude and found it quite useful. It's pretty clear when it's running in the background, and you can always kill it completely with options/exit/”no” in any case. Also the location info is only shared with those (other Google registrants) that you have explicitly invited. Anyway, if in doubt, you could always switch your phone off.Location technology is not a new thing, and I think it's indicative of the technical ignorance of our politicians that it takes a pretty harmless app from Google to set them off on a worthless knee-jerk campaign like this.

  • http://www.twitter.com/martyndavies martyndavies

    I've used the S60 version of Latitude and found it quite useful. It's pretty clear when it's running in the background, and you can always kill it completely with options/exit/”no” in any case. Also the location info is only shared with those (other Google registrants) that you have explicitly invited. Anyway, if in doubt, you could always switch your phone off.

    Location technology is not a new thing, and I think it's indicative of the technical ignorance of our politicians that it takes a pretty harmless app from Google to set them off on a worthless knee-jerk campaign like this.

  • http://denny.me Denny

    Personally I’d be happy if I could find a way to keep sharing my location from my N82 without keeping Google Maps memory-resident 24/7. It asks me if I want to keep sharing my location when I close it, but what it actually keeps sharing is my location at the time I closed it - not my current location.

  • http://benjam.in Ben Smith

    That’s interesting… I’ll test my N82 this w/e.

  • http://digitalcraftsmen.net Denny

    Personally I'd be happy if I could find a way to keep sharing my location from my N82 without keeping Google Maps memory-resident 24/7. It asks me if I want to keep sharing my location when I close it, but what it actually keeps sharing is my location at the time I closed it - not my current location.

  • http://digitalcraftsmen.net Denny

    Personally I'd be happy if I could find a way to keep sharing my location from my N82 without keeping Google Maps memory-resident 24/7. It asks me if I want to keep sharing my location when I close it, but what it actually keeps sharing is my location at the time I closed it - not my current location.

  • http://benjam.in Ben Smith

    That's interesting… I'll test my N82 this w/e.

  • http://benjam.in Ben Smith

    That's interesting… I'll test my N82 this w/e.

  • @Pieter13

    long time i read an objective interview. Please keep this quality guys and girls. It brings back a little faith in journalism.

  • @Pieter13

    long time i read an objective interview. Please keep this quality guys and girls. It brings back a little faith in journalism.

  • @Pieter13

    long time i read an objective interview. Please keep this quality guys and girls. It brings back a little faith in journalism.

  • http://thereallymobileproject.com/2009/07/google-latitude-on-iphone-and-uk-t-mobile-g1/ The Really Mobile Project » Blog Archive » Google Latitude on iPhone and UK T-Mobile G1

    [...] are co-operating on developing a solution that is compliant with the code (which should also answer some other critics), but no dates or details are ready for release [...]

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