Amidst all the numbers, an interesting approach to mobile advertising in a coffee break… A chap with a camera and large moble screen is doing a roaring trade - we get to see his pictures and the event branding whilst the cards he hands out drive people to the sponsor’s website. Very popular at corporate events and sports matches apparently…
You can read more about this service - called Pocus - at http://mobsventures.com
Direct link to the AudioBoo [MP3 to download]