Three and BT launch 'Terminate the Rate'

by Ben Smith on 20th May 2009

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Three and BT joined forces with organisations as diverse as the National Union of Students and moneysupermarket.com today to launch their ‘Terminate the Rate‘ campaign at the BT Tower - a London landmark that’s been closed to the public since the 1980′s.

James Whatley (The Really Mobile Project), Abul Hussain (adonismobile.com), Dan Lane (The Really Mobile Project) and Rafe Blandford (allaboutsymbian.com) - Exclusive access to the BT Tower for the launch of the 'Terminate the Rate' campaign

James Whatley (The Really Mobile Project), Abul Hussain (adonismobile.com), Dan Lane (The Really Mobile Project) and Rafe Blandford (allaboutsymbian.com) get exclusive access to the BT Tower for the launch of the 'Terminate the Rate' campaign

The Really Mobile Project were there - keep watching here for more coverage and exclusive video footage from the top - but in the meantime take a look at the campaign’s website and let us know what you think.

Will reducing termination rates make calls cheaper for businesses and consumers? Do you support the move? Do you care who pays who when you call?

Tagged as: bt, bt tower, moneysupermarket.com, nus, terminate the rate, three

  • squawkBOX

    I’d argue that its a ploy to really increase the cost to the end user. The mobile networks in the UK have been suffering from falling ARPU or ARPC (average revenue per user/customer) and at the moment you can get unlimited SMS, same network calls and data for around £20-£25 depending on which network. Even with that, you get a good number of cross network minutes, so this £35 is simply IMHO a way to extract more revenue from each customer.

  • squawkBOX

    I'd argue that its a ploy to really increase the cost to the end user. The mobile networks in the UK have been suffering from falling ARPU or ARPC (average revenue per user/customer) and at the moment you can get unlimited SMS, same network calls and data for around £20-£25 depending on which network. Even with that, you get a good number of cross network minutes, so this £35 is simply IMHO a way to extract more revenue from each customer.

  • squawkBOX

    I'd argue that its a ploy to really increase the cost to the end user. The mobile networks in the UK have been suffering from falling ARPU or ARPC (average revenue per user/customer) and at the moment you can get unlimited SMS, same network calls and data for around £20-£25 depending on which network. Even with that, you get a good number of cross network minutes, so this £35 is simply IMHO a way to extract more revenue from each customer.

  • http://nomadsteve.com SteveRowlands

    So, let me get this right…. They eventually ‘terminate the rate’, Three then says thanks to all it’s customers by cutting their charges / gives all the shareholders a nice dividend next year*.

    *Delete as appropriate

  • http://invalid.name DanLane

    Actually I’d imagine most people using Three are on cheap tariffs so Three would be hoping that by being able to offer unlimited everything for £35/month they’ll get more customers on higher tariffs for essentially the same running cost. The end result is that some customers will actually pay more but get much better value for money and some customers will save money, either way Three wins and Kevin Russell (who you’ll see interviewed about this in a special show tomorrow) will probably get a nice bonus.

  • http://steverowlands.wordpress.com SteveRowlands

    So, let me get this right…. They eventually 'terminate the rate', Three then says thanks to all it's customers by cutting their charges / gives all the shareholders a nice dividend next year*.*Delete as appropriate

  • http://steverowlands.wordpress.com SteveRowlands

    So, let me get this right…. They eventually 'terminate the rate', Three then says thanks to all it's customers by cutting their charges / gives all the shareholders a nice dividend next year*.

    *Delete as appropriate

  • http://invalid.name DanLane

    Actually I'd imagine most people on Three are on cheap tariffs so they would be hoping that by being able to afford to give unlimited everything for £35/month they'll get more customers on higher tariffs for essentially the same cost. The end result is that some customers will actually pay more but get much better value for money and some customers will save money, either way Three wins and Kevin Russell (who you'll see interviewed about this in a special show tomorrow) will probably get a nice bonus.

  • http://invalid.name DanLane

    Actually I'd imagine most people on Three are on cheap tariffs so they would be hoping that by being able to afford to give unlimited everything for £35/month they'll get more customers on higher tariffs for essentially the same cost. The end result is that some customers will actually pay more but get much better value for money and some customers will save money, either way Three wins and Kevin Russell (who you'll see interviewed about this in a special show tomorrow) will probably get a nice bonus.

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